Rolex

Rolex Datejust 31
  • Oyster, 31 mm, Oystersteel, white gold and diamonds
  • M278344RBR-0029

  • Price: 13.300 €
    All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
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    Reference
    278344RBR
    Model Case
    Oyster, 31 mm, Oystersteel, white gold and diamonds
    Bezel
    Domed, set with diamonds
    Water Resistance
    Waterproof to 100 metres / 330 feet
    Movement
    Perpetual, mechanical, self-winding
    Calibre
    2236, Manufacture Rolex
    Power Reserve
    Approximately 55 hours
    Bracelet
    Oyster, three-piece solid links
    Dial
    Dark grey set with diamonds
    Certification
    Superlative Chronometer (COSC + Rolex certification after casing)

    Dark Grey Dial

    This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

    Diamond-set bezel

    Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

    White Rolesor

    Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

    Model availability

    All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
    Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
    ‭Torres Joalheiros‬ is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
    Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
    Rolex Datejust
    Make a date of a day
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